Call Tracking Service | Moneypenny

Call Tracking Service

Know exactly what marketing activity is making your phone ring

Moneypenny’s world-first partnership with leading call tracking provider, Ruler Analytics, ties previous marketing interactions back to every new phone enquiry - for a true picture of what campaigns are working and where you can maximise ROI.

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Know exactly what marketing activity is making your phone ring

Be confident your marketing is working with Call Tracking

Know for certain what marketing activity is driving the most calls

Guarantee every phone enquiry receives an exceptional first impression

Optimise campaign performance across PPC, SEO and paid social channels

Connect your CRM system to discover true marketing ROI across all calls

Start Call Tracking today

  • The very best people & AI technology​
  • Thousands of businesses on board​
  • Unmatched sector expertise​
  • Award-winning culture​

No. of Employees:

How our Call Tracking Service works

1

​​We have a discovery session together

This is the ideal opportunity to ask us anything and also tell us about your key objectives and priorities for using Call Tracking, so we can tailor your implementation plan.​

People Chating

2

Add tracking to your website​​​

Your tracking tags and API are available in your Ruler Analytics account, so it’s easy to complete the integration in a few simple steps with support on hand if required.​​

Ruler Tracking

3

​​​Your Moneypenny Receptionist starts answering your calls

We have natural free-flowing conversations with your callers, capturing all details you deem important and can even send pre-qualified enquiries directly into your CRM if preferred.​​

Man Chating

4

Match phone leads to marketing data

Every time we capture a new lead over the phone for you, Ruler matches this new lead with the caller’s marketing interactions and fires it to your Ruler Analytics portal.​

Ruler Phone Lead

5

Optimise your marketing campaigns

When the call we’ve captured converts, Ruler attributes the revenue figures in your CRM to the marketing activity that worked, allowing you to optimise campaigns with confidence.​

Ruler Campaign
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Call Tracking Service FAQs

  • How easy is Call Tracking to implement?

    Implementation is simple! During your discovery session, we'll work out how many dynamic numbers you require. From here, you will be provided with a small piece of code that just needs adding to your website. This is a five-minute job that you or your website host can do easily.

  • Can I have Call Tracking without using Moneypenny?

  • What contract length should I expect?

  • How do I make sure our Call Tracking data is feeding in from our other marketing platforms?

  • Do I have to link my CRM system for this to work?

  • What exactly can I see in the Ruler Analytics portal?

Implementation is simple! During your discovery session, we'll work out how many dynamic numbers you require. From here, you will be provided with a small piece of code that just needs adding to your website. This is a five-minute job that you or your website host can do easily.