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Driving brand-aligned customer experiences and smarter operations for the Rygor Group
Rygor at a glance
Rygor is the largest Mercedes-Benz van, passenger car aftersales, and truck dealer in the country and has secured their position as one of the UK’s top automotive groups, with a turnover of circa £300m a year.
It’s a real privilege to represent a brand like Rygor - it makes you want to deliver nothing but the best.
Elevating service for a premium automotive brand
With a growing multi-site operation and a customer base ranging from fleet operators to luxury car owners, Rygor needed a way to deliver consistent, brand-aligned service across every touchpoint. The challenge wasn’t just about handling call volumes - it was about gathering precise vehicle data, respecting SLAs, and maintaining the high service standards expected of a Mercedes-Benz dealership.
A scalable model to ease frontline pressure
Keen to avoid a fragmented or generic solution, Rygor partnered with Moneypenny to build a dedicated team trained to their systems, processes and brand expectations. Starting with support for their passenger car aftersales division, the impact was immediate: front-of-house teams could focus on customers in person, while bookings and enquiries were handled seamlessly in the background. The model quickly proved its value, with efficiencies, consistency, and customer satisfaction all improving - prompting Rygor to expand the service across additional sites and divisions.
88% of buyers believe that the customer experience is as important as a company’s products or services
Forbes Leadership Forum
Team agent
Moneypenny team agent
since 2022
Embedded into systems and ways of working
With direct access to Rygor’s internal systems and booking platforms, our team is able to schedule appointments, check service plans and warranties, capture critical vehicle data, and update records in real time. This level of integration allows us to manage calls with the same accuracy and confidence as an in-branch team. Customers benefit from one-call resolution and seamless service, whether they’re booking routine maintenance or discussing warranty cover.
A collaborative, evolving partnership
Rygor’s dedicated team at Moneypenny, led by experienced agents, operates in close step with site managers and head office contacts across the group. From the outset, the relationship has been built on shared values and trust with in-person visits, regular feedback loops and a deep knowledge of Rygor’s operations. The team has already helped Rygor consolidate booking operations across multiple locations and is now working closely with them to explore 24/7 support, ensuring the business continues to scale without compromise.
Come visit us and let’s talk
Samantha Jones, our Commercial Director for Bespoke Customer Teams, is ready and waiting to discuss your needs in more detail. Complete this form or call her today on 0333 202 1005.